Blog Archives

NHL Donates Trees To Devils And City Of Newark

NHL Go Green 2013On Saturday, June 29, at Prudential Center in Newark, NJ, the NHL Foundation donated 30 trees to the Devils Care Foundation and the city of Newark.  This donation showcases the leagues commitment in supporting the local environments around the NHL. An event such as this happens each year through their NHL Green initiative.

NHL Commissioner Gary Bettman, Newark Mayor Cory Booker and Essex County Executive Joseph DiVincenzo opened the ceremony.  Chairman/Managing Partner Jeff Vanderbeek, Ken Daneyko and Matt Laughlin thanked the league and the Mayor for their ongoing support to this initiative.

Stephanie Greenwood, the Sustainability Director of the City of Newark, spoke further about the initiative in Newark.

“These trees are going to make a huge impact on this block.   Trees are really beneficial for the health of the city, especially the respiratory health of young people in the city.  It’s fantastic to have partners like the NHL and the Devils to help make a contribution to our downtown area.  This fall and into next year we hope to put 2,000 new street trees in the ground.”

The trees were planted at the South Tower of the Prudential Center at the corner of Lafayette and Mulberry.  Over 100 trees have now been planted around Prudential Center.

Food Around the Pru

Garlic Fries, Prudential Center

Garlic fries with a tequila & tonic in the Goal Bar

It’s only May, but I already miss being at The Prudential Center with my friends, watching my favorite team take the ice. Silly as it sounds, thinking of hockey got me thinking of my game day rituals, which got me thinking about my favorite food and treats inside the Prudential Center. It also reminded me of some of the great places that surround The Rock that my friends and I would meet prior to or after games and hang out.

On game days, it’s hard for me to resist the BBQ pulled pork sandwich, which comes with fresh, home made chips, cole slaw and a pickle. It’s my absolute favorite thing to treat myself to at Prudential Center. As for places to hang out, I’ve occasionally met friends at the Edison Ale House, located just behind Championship Plaza. The last time I was there, I enjoyed a plate of their Chili Cheese Fries, which I definitely recommend sharing with a friend! The portion was gigantic (and delicious).

To spice things up and show the great variety surrounding our home arena, I asked my fellow Generals to share their favorite treats and meeting places, too. I’ve learned about a few new places from them that I think I have to go visit. This is what they had to say:
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Taking My Time – Edison Ale House

Edison Ale House“I’m late / I’m late / For a very important date. / No time to say “Hello, Goodbye”. / I’m late, I’m late, I’m late.” Lately, I cannot seem to get the White Rabbit from Alice in Wonderland out of my head. Every day I rush; to get here-to get there. Well, that was the case until I had in my hands two lower level tickets to the first Devils vs Rangers game since the infamous call of, “Henrique!!! It’s Over.”

I made it a priority to arrive at the Prudential Center early and arrived around 4:00 p.m., yep, even got there before the Devil Dancers. To my surprise the parking lot was already half-full, and the party seemed to have already started without me. In a parked car were Ranger fans relishing in libations of the hoppy kind (little did they know they would be drowning their sorrows later). First, on my pre-game itinerary was to hit the Devils Den and enjoy shopping without the crowds. I was able to check out each section of the store at my own pace and happily paid for my items without wait.

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This is Our Team, Our Town Devils Army

Devils Army 2012 Eastern Conference Finals

Photo Credit: New Jersey Devils

For the fifth time in franchise history the New Jersey Devils will be playing in the Stanley Cup Finals. I was fortunate enough to be at Game 7 of 2003 when the Devils won their most recent championship. I stood next to my Dad as the seconds ticked down and Gary Bettman walked out, grabbed Lord Stanley’s Cup and handed it off to Scott Stevens. If you ask me what my best Devils’ memory is, well without a doubt, it’s that game. Now, when you ask my father, he’s often quick to say watching me watching the Devils win the Cup. That always resonated with me.

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State Of The Devils Army Generals – One Year

Devils Army in the Digital ZoneMr. Vanderbeek, Mr. Lamoriello, Mr. Krezwick, members of the third floor, my fellow Generals.

Today, I have the honor (which I gave myself) of reporting to you on the State of the Generals.

It’s hard to believe that the Devils Generals program has been around for over a year now. It seems like it was just yesterday that we were all in a room, not quite sure of what we were doing there or what to expect from the awesome opportunity that was being given to us. As the Generals program was something no other sports franchise had done, we were all new to this. However, every person in that room was excited.

It was no surprise (okay, maybe it was a bit surprising) that the team, after a 9-22-5 start to last season, began a 22-5 run on the day our Generals Twitter account was created and finished the season 27-13. They were as excited about this as we were!

From the launch of Mission Control on February 16th of last year, right up to our latest giveaway on Twitter and everything we have done in between, it has all been a tremendous, and sometimes surprising, success.

My fellow Devils fans, I blog before you today to report that the state of our program is strong.

I’d like to briefly review our first year and then talk a little bit about what can be expected from us going forward.

As with any great, original idea, there have been some bumps in the road during our first year. We don’t always see eye to eye on every issue. We have seen some people go, and there have been some new people added.

What we all agree on is that we are all fans, and we want to be the voice of other fans who can’t be in Mission Control with us. We all bring the voice of the fan, as a whole, to the team.

Make no mistake, if you ever bring an idea to us, whether it’s through Twitter, Facebook, this blog, or in person, it will be brought to the team. We are always listening and are always looking for new ways to improve the fan experience.

Our first successful project was the start of the #Devils1stGoal guesses on Twitter (something I can proudly say I started… with a little help from the Islanders and their first goal guess idea).

Through the first goal guess contest on Twitter, we have gone from a handful of guesses a game to over 200 guesses for each game. The correct guessers have gone from receiving shoutouts, to getting some cool prizes, including game tickets!

We’ve sent prizes out to all corners of the US. It’s only a matter of time before we send out  prizes to some members of the Devils Army overseas, fans that interact with us on a daily basis.

We have put together and hosted quite a few viewing parties throughout New Jersey during our first year, the latest one being at Simko’s Grill in Brielle last weekend. They have all been quite successful, with each one growing as we’ve gone along. Special guests have included Ken Daneyko, Jim Dowd, Grant Marshall and others.

We’ve had some great giveaways at these events and as they grow, so to will the giveaways, prizes, and guests.

Our next viewing party will take place on February 7th at Texas-Arizona in Hoboken. We then return to Anthony’s Coal Fired Pizza in Edison on February 27th for our second viewing party at that location this season.

These viewing parties are only successful if fans attend and enjoy them. Everyone is welcome to attend any of the viewing parties and, as always, is free to suggest a location and bring ideas and suggestions to us.

This blog has grown tremendously since our first post. You can find game previews, recaps, player profiles, and stories on breaking news. We have conducted interviews with WFAN statistician JohnCarl Ziegler, the Zam Crew, the Diablos 122, Ken Daneyko and others. Oh, I almost forgot… there was also the time General Chrissy Baptista got to interview Zach Parise.

Our Devils Generals Facebook page has also grown quickly, with 618 likes as of today.

We have set up Satellite Mission Control at the Digital Zone behind section 17 at The Rock. At every home game, you can find a few of the Generals manning the Twitter and Facebook accounts from there. Anyone is welcome to come and see what we do at any time.

During our first year, we have been written about in ESPN, Huffington Post, ClickZ, Simply Zesty, NY Times, USA Today and many others. A recent article in the Sports Business Journal highlighted how Mission Control has brought in a new kind of revenue for the team.

Mission Control was also selected as a finalist for the PRWeek “Arts, Entertainment & Media Campaign of the Year” award.

Now, what we have planned going forward.

Besides our planned and yet-to-be-planned viewing parties (we’ll be setting up playoff ones, of course), our next big event is our road trip to Long Island. This will be the first time the Generals get a group of the Devils Army together for a road game. If it’s as successful as we think it will be (there are only a few tickets left!), then others will definitely be planned.

We have some other exclusive interviews lined up. As our JohnCarl Ziegler and Zam Crew interviews have shown, we’ll be bringing you some things you’re not likely to find anywhere else. We enjoy giving you a look at some of the people who may be overlooked, but make game day a great experience.

We will also be at the AHL All-Star weekend for some updates!

Being at the AHL All-Star game, along with bringing some of our viewing parties to south Jersey, are some of the ways the Generals are bringing an awareness to everything our state, along with our hockey team, has to offer.

The Generals come from all over the state (and some from out-of-state). While we are all New Jersey Devils fans and this program concentrates on the team and what we can do to bring all of the fans closer together, we’re also committed to highlighting the great things the organization does throughout New Jersey.

You’ll find us talking about other events at Prudential Center. You’ll probably also find us posting about events that we feel are important to the city of Newark and the State of New Jersey.

We look forward to many more years of interacting with the best fans in the world and, more importantly, we look forward to hearing from you as to what we can do to make things even better!


New Jersey Devils Host “Try Hockey for Free Day”

Willie O'Ree, Try Hockey For FreeOn Saturday November 5, the New Jersey Devils took part in “Try Hockey for Free Day” hosted by USA Hockey. The mission of the day was to let children ages four to nine to put on the pads and learn how to play hockey. Over 430 rinks across the United States took part in the initiative.

The event was held at the AmeriHealth Pavillion in Newark, right next to Prudential Center. Devils alumni Ken Daneyko, Bruce Driver and Grant Marshall were on hand to teach kids the necessities in order to play hockey like a pro.

Also at the event was Willie O’Ree, the league’s first African-American player. O’Ree is now the ambassador of “Hockey is for Everyone.” He stated that he was pleased with the outcome of inner-city youth coming to the rink to try and play a sport that they don’t usually have the opportunity to play.

This event further shows the Devils involvement in New Jersey Youth Hockey. Last month, the Devils announced that they would be hosting Youth Hockey stats on their website.

Here are some highlights from the day:

Grant Marshall, Try Hockey For Free


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