State Of The Devils Army Generals – One Year

Devils Army in the Digital ZoneMr. Vanderbeek, Mr. Lamoriello, Mr. Krezwick, members of the third floor, my fellow Generals.

Today, I have the honor (which I gave myself) of reporting to you on the State of the Generals.

It’s hard to believe that the Devils Generals program has been around for over a year now. It seems like it was just yesterday that we were all in a room, not quite sure of what we were doing there or what to expect from the awesome opportunity that was being given to us. As the Generals program was something no other sports franchise had done, we were all new to this. However, every person in that room was excited.

It was no surprise (okay, maybe it was a bit surprising) that the team, after a 9-22-5 start to last season, began a 22-5 run on the day our Generals Twitter account was created and finished the season 27-13. They were as excited about this as we were!

From the launch of Mission Control on February 16th of last year, right up to our latest giveaway on Twitter and everything we have done in between, it has all been a tremendous, and sometimes surprising, success.

My fellow Devils fans, I blog before you today to report that the state of our program is strong.

I’d like to briefly review our first year and then talk a little bit about what can be expected from us going forward.

As with any great, original idea, there have been some bumps in the road during our first year. We don’t always see eye to eye on every issue. We have seen some people go, and there have been some new people added.

What we all agree on is that we are all fans, and we want to be the voice of other fans who can’t be in Mission Control with us. We all bring the voice of the fan, as a whole, to the team.

Make no mistake, if you ever bring an idea to us, whether it’s through Twitter, Facebook, this blog, or in person, it will be brought to the team. We are always listening and are always looking for new ways to improve the fan experience.

Our first successful project was the start of the #Devils1stGoal guesses on Twitter (something I can proudly say I started… with a little help from the Islanders and their first goal guess idea).

Through the first goal guess contest on Twitter, we have gone from a handful of guesses a game to over 200 guesses for each game. The correct guessers have gone from receiving shoutouts, to getting some cool prizes, including game tickets!

We’ve sent prizes out to all corners of the US. It’s only a matter of time before we send out  prizes to some members of the Devils Army overseas, fans that interact with us on a daily basis.

We have put together and hosted quite a few viewing parties throughout New Jersey during our first year, the latest one being at Simko’s Grill in Brielle last weekend. They have all been quite successful, with each one growing as we’ve gone along. Special guests have included Ken Daneyko, Jim Dowd, Grant Marshall and others.

We’ve had some great giveaways at these events and as they grow, so to will the giveaways, prizes, and guests.

Our next viewing party will take place on February 7th at Texas-Arizona in Hoboken. We then return to Anthony’s Coal Fired Pizza in Edison on February 27th for our second viewing party at that location this season.

These viewing parties are only successful if fans attend and enjoy them. Everyone is welcome to attend any of the viewing parties and, as always, is free to suggest a location and bring ideas and suggestions to us.

This blog has grown tremendously since our first post. You can find game previews, recaps, player profiles, and stories on breaking news. We have conducted interviews with WFAN statistician JohnCarl Ziegler, the Zam Crew, the Diablos 122, Ken Daneyko and others. Oh, I almost forgot… there was also the time General Chrissy Baptista got to interview Zach Parise.

Our Devils Generals Facebook page has also grown quickly, with 618 likes as of today.

We have set up Satellite Mission Control at the Digital Zone behind section 17 at The Rock. At every home game, you can find a few of the Generals manning the Twitter and Facebook accounts from there. Anyone is welcome to come and see what we do at any time.

During our first year, we have been written about in ESPN, Huffington Post, ClickZ, Simply Zesty, NY Times, USA Today and many others. A recent article in the Sports Business Journal highlighted how Mission Control has brought in a new kind of revenue for the team.

Mission Control was also selected as a finalist for the PRWeek “Arts, Entertainment & Media Campaign of the Year” award.

Now, what we have planned going forward.

Besides our planned and yet-to-be-planned viewing parties (we’ll be setting up playoff ones, of course), our next big event is our road trip to Long Island. This will be the first time the Generals get a group of the Devils Army together for a road game. If it’s as successful as we think it will be (there are only a few tickets left!), then others will definitely be planned.

We have some other exclusive interviews lined up. As our JohnCarl Ziegler and Zam Crew interviews have shown, we’ll be bringing you some things you’re not likely to find anywhere else. We enjoy giving you a look at some of the people who may be overlooked, but make game day a great experience.

We will also be at the AHL All-Star weekend for some updates!

Being at the AHL All-Star game, along with bringing some of our viewing parties to south Jersey, are some of the ways the Generals are bringing an awareness to everything our state, along with our hockey team, has to offer.

The Generals come from all over the state (and some from out-of-state). While we are all New Jersey Devils fans and this program concentrates on the team and what we can do to bring all of the fans closer together, we’re also committed to highlighting the great things the organization does throughout New Jersey.

You’ll find us talking about other events at Prudential Center. You’ll probably also find us posting about events that we feel are important to the city of Newark and the State of New Jersey.

We look forward to many more years of interacting with the best fans in the world and, more importantly, we look forward to hearing from you as to what we can do to make things even better!


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About SpeakoftheDevs

RBNY and NJ Devils Season Ticket Holder. Devils General. Business Owner. NHL Content and Rankings Editor for DSE. Mets, Raiders, Man Utd, Real Madrid, Benfica, Beer, Metal, Puppies.

Posted on January 17, 2012, in Devils Army, Devils Army Generals, New Jersey Devils, Prudential Center, Social Media, The Rock and tagged , , , , , , , , , . Bookmark the permalink. 1 Comment.

  1. It’s been a great year, exceeding expectations. We have a lot more ideas coming your way. Feel free to contact us with ideas of your own. Like Carlos says we are here to bring your ideas to the team.

    Let’s continue to increase fan interactions and support our team for a playoff run!

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